Editorial Guidelines & Standards

At TopDiscount.ae, our mission is to be the most trusted source for savings in the United Arab Emirates. To maintain this trust, we follow a strict set of editorial guidelines that govern how we research, verify, and publish content on our platform.

Who is the TopDiscount Editorial Team?

The TopDiscount Editorial Team consists of experienced deal hunters and commerce researchers specialized in the Middle Eastern retail market. Rather than relying on automated bots, our team manually curates every store page to ensure that shoppers in Dubai, Abu Dhabi, and across the Emirates have access to accurate information.

By operating as a collective editorial unit, we ensure that every discount code and shopping tip is cross-checked for accuracy and regional relevance before it reaches your screen.

Our Core Editorial Principles

• Accuracy First: We do not publish "click-bait" headlines. If a code is only for new customers or has a minimum spend, we disclose that clearly in the deal details.
• Regional Expertise: Our content is tailored specifically for the UAE market. We understand local shopping habits, currency (AED), and major regional events like Ramadan, Eid, and Yellow Friday.
• Independence: While we may earn a commission when you use our links, our editorial team remains independent. We prioritize the best deals for the user, regardless of our affiliate relationships.
• Regular Audits: The digital retail space changes hourly. Our team performs daily audits of our most popular store pages to remove expired offers and update expired terms.

Our Content Creation Process

Every store page on TopDiscount.ae undergoes a 3-stage review process:

1. Research: We identify the latest offers directly from brands, verified newsletters, and official partner networks.
2. Verification: Our team manually tests codes on merchant checkout pages to confirm they are active and delivering the promised discount.
3. Fact-Checking: We verify the expiration dates and usage limits to ensure the user has a seamless experience.